Webinar

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October 22, 2026, 1:00 pm

The 7.99x Return: How FirstClose Turns Home Equity Volume Into Verified ROI

According to the  U.S. Federal Reserve, American homeowners hold more equity than at any point on record. equity than at any point on record. Owners’ equity in residential real estate reached $34.9 trillion in the first quarter of 2026, and mortgage borrowers hold roughly $11 trillion of it in tappable equity, an average of about $310,500 per borrower.   

Demand is not the question. The MBA’s most recent Home Equity Lending Study, covering 2024, reports that only about half of home-equity applications reach closing, 49 percent for HELOCs and 46 percent for closed-end seconds, and that turn times average 39 days. The study also reports an average cost to originate of roughly $4,600 per loan in 2024, about 14 percent above 2020. How lenders prepare for home equity demand now will determine who will be operationally ready to win in 2027 and beyond.

Webinar Overview

Join Jordan Brown of MarketWise Advisors, Julie Oziemkiewicz of Lake Michigan Credit Union, and Andria Lightfoot of FirstClose, to learn: 

  • Why nonbank growth is structural competition, not a cyclical dip, and what it costs to wait 
  • What independent research across 54 lenders found about home equity ROI, including a 7.99x average return
  • How XpressEquity POS lifts application volume and pull-through with instant pre-approval
  • How FirstClose Order Management Services automates settlement ordering to cut cycle times and manual touches 
  • What separates lenders that realize outsized ROI from the average, and what the first 90 days look like

Attendees can get access to the latest impact and ROI analysis and request a personalized ROI review built on their own volume and production data. 

Register Now