Press Release
 

FirstClose™ - Announces the Addition of Inexpensive, Highly Qualified and Customized Mortgage Leads

Austin , Texas , October 3, 2006 - FirstClose, a service of First Lenders Data, Inc. (FLDI) , an Austin, Texas-based provider of bundled mortgage settlement services, announced today that it is offering inexpensive, yet highly qualified and customized mortgage leads to its mortgage lending customers. With this new service, a mortgage lender can request multiple pieces of borrower information from the FirstClose mortgage lead generation system and tailor such data to match their preferred lending programs.

For example, FirstClose can provide lenders with borrowers that have existing Adjustable Rate Mortgages (ARMs) that have recently increased or are expected to increase due to timing and rate increases. Such borrowers may be looking to refinance their loan to a lower fixed rate mortgage in order to reduce expected or already increased monthly payments. When the ARM is about to adjust, FirstClose can also provide the date of the adjustment, the current interest rate, the current principal balance, and more.

Additional means to qualify loans include FICO or Credit Score Ranges, whether or not the home is owner occupied, the year it was built, square footage, sales date, first mortgage date, loan amount, lender name, initial rate type, loan type, second mortgage date and its loan amount, lender name, rate type, loan type, specific counties/municipalities, equity value, APN, cities, states, zip codes, etc. A large array of scenarios and input data can be used to create the perfect set of leads for any mortgage lender's desired outcome.

FirstClose is also offering free trials with up to 100 sample leads in order for lenders to test the quality and customized nature of the leads. Additional researched data, such as the potential appraised values and AVM values can be provided by FirstClose as well.

"Offering mortgage related leads to our existing and future customer base was a natural fit for FirstClose, as our goal is to enhance our lender's ability to compete in an already ultra competitive market," said Tedd R. Smith, CEO of FirstClose. "Attracting and securing new business can be very expensive for lenders. The way we tailor our lead generation service helps lenders reduce those costs and increase their bottom lines. We've also found that when the data is highly customized, it helps lenders focus on warm and hot leads, sometimes so welcomed by the borrower, an application and subsequent closing becomes the logical next step."

About FirstClose™, A Service of First Lenders Data, Inc. (FLDI)

FirstClose™, A Service of First Lenders Data Inc. (FLDI) is an Austin, Texas-based provider of settlement service solutions to the mortgage lending industry. FirstClose offers its products and services through its proprietary Web-based FirstClose platform. The company's product offerings include credit reports, flood certifications, AVMs and traditional valuation products, as well as income verification title, doc prep, closing, title and recording services. Additionally, FirstCloseT provides more progressive services, including hybrid and gap valuations and alternative lien reports.

For more information on FirstClose™ products and services, visit the company's Web site at www.firstclose.com

 

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